America’s decade-long effort to put a man on the moon is a compelling story. Like any great narrative it’s filled with hope and disappointment, villains and heroes, greed and sacrifice. At every step it’s the story of leadership.
With unique access to key leaders and NASA resources, author Dick Richardson has captured the leadership insights of our journey to the moon. These lessons are told through the lens of the people who were there–the executives, flight directors, and astronauts. Many contributed directly to this book. Richardson helps us see them as real people facing real opportunities and challenges.
You may not go to the moon, but this book will help you apply NASA’s leadership lessons to your company’s mission.
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Table of Contents
Foreword
Introduction
Chapter 1: Wernher von Braun—Adaptive Leadership in Action
Chapter 2: John F. Kennedy—Nurturing a Vision
Chapter 3: James Webb—Innovation and Organizational Design
Chapter 4: Christopher Kraft—Organizational Locus of Control
Chapter 5: Wernher von Braun—Renaissance Leadership
Chapter 6: Hidden Figures—Understanding Social Capital
Chapter 7: Glynn Lunney—Scales of Reciprocity
Chapter 8: Apollo 1—Leadership in a Crisis
Chapter 9: George Low—Risk and Reward
Chapter 10: Apollo 13—Responsive Innovation
Chapter 11: Apollo 15—Ethics in Space
Chapter 12: Apollo Soyuz—Changing Strategic Intent
Epilogue
Acknowledgements
Endnotes
About the Author
